Clap : Little Stories

To give a strong identity to their shoe store located in Valencia (Spain), the owners of Little Stories have appealed to the young design studio Clap. Punctuated with funny cylinders and pop colors, the commercial space takes on the air of a playground.

In March 2017, the two owners of a commercial space located on the ground floor of a brick residential building in a residential area of ​​Valencia, approached the young creators of the Clap design studio to imagine the layout. from Little Stories, a concept store for children's shoes.

An original initiative that has led to a design full of imagination, dynamism and joie de vivre. Opened on the street by large glazed arches, the 70 sales area of ​​square meters all dressed in white is thus enriched by strange light fixtures, cylindrical blue, yellow and red tubes that seem to come out of the ceiling like magic. A cartoony world enriched by onomatopoeia and symbols inherited from the comic strip painted on the floor and walls.


"After several customer workshops, we identified three key points that reflect the essence of Little Stories: play, simplicity and adaptability. " Clap, design studio

Every detail has been designed to encourage fun like semi-circular metal display stands, where products stand, and which are nothing more than magnets to move freely in the shop covered with magnetic sheets.

A realization in simplicity and that gives the smile!

To learn more, visit the Clap site

Photographs: Daniel Rueda

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